How to redirect a web page, the smart way

The internet today is full of webmasters that are always updating, editing and even deleting web pages.

Lets say you are updating your website completely, changing the names of page's filenames (ex: file.html to file.php) and so on, this is great, you should stay updated! But what if you want to get rid of those old pages without having to worry about those who go to the old web page and see nothing? It doesnt end there either, other visitors do include major search engines such as MSN, Google and Yahoo! If people are finding your old pages when querying in these search engines, and they attempt to go to that page that has been deleted or moved, they will get a "404 File Not Found" Error! Now i know you dont want that, no webmaster wants that!

UPDATE: For those of you still confused on what web page redirection is, I have written a follow-up article titled Understanding Web Page Redirection, the smart way, to help answer some of the questions I most commonly get in the comments of this article.

The 301 Redirect

The best way to redirect those pages is by using something called a "301 Redirect". What this 301 redirect does, is it blatantly redirects to a different page when it is triggered, what makes the 301 redirect the best, is that not only does it accomplish your redirect, it does it safely, no having to worry about the search engines penalizing you for it! To be specific, the 301 redirect tells the browser, or in other cases, it tells the search engines "Hey this page has been moved, here is the correct URL!". Think of it as you getting mail that is not addressed to your name, possibly addressed to somebody who has lived there prior to yourself, what do you do? You tell the post man (or woman) "Hey they dont live here anymore, here is the correct address". It is the same concept guys, pretty simple if you asked me!

So lets get started. Below you will see several methods of using the 301 redirect, including the redirect in PHP, the redirect in ASP, the redirect in ASP .NET, the redirect in JSP (JAVA), the redirect in IIS, the redirect in ColdFusion, the redirect in CGI/PERL and finally the one I find most useful, the redirect using htaccess. Also showing other useful ways of using the 301 redirect with mod_rewrite!

HTML Redirection

How do you redirect using html you ask? Here is how: DONT!

Over the past 4-6 years, use of meta tag refresh redirection has been abused for uses in relation to SPAM. The result of this and other scenarios of mis-uses of it, is that when using it, that page WILL be de-indexed from every search engine.

NOTE: This also applies to javascript redirection. Search engines can easily detect javascript and meta tag redirection, so just dont do it, use the 301 redirect.

301 Redirect Using htaccess

Using htaccess to accomplish the 301 redirect is highly suggested due to it being fairly convenient to manage, rather than setting redirects on each individual page, you can simply add the redirect code to the .htaccess file.

Here is how to do it:

  1. Create a file on the root directory of your website, name it ".htaccess".
  2. Open the .htaccess file using notepad or what ever text editor that you prefer.
  3. Add this into the .htaccess file, save it and then upload it to your web server:
    CODE:
    1. Redirect 301 /old/old.html http://www.you.com/new.html

NOTE: Don't add "http://www" to the first part of the statement - place the path from the top level of your site to the page. Also ensure that you leave a single space between these elements:

redirect 301 (the instruction that the page has moved)
/old/old.html (the original folder path and file name)
http://www.you.com/new.html (new path and file name)

Also note that you are not required to redirect the page to another domain, an equally useful purpose for using the 301 redirect, is redirecting old pages to the new pages on the same domain, it all works the same way!

UPDATE: .htaccess Editor is a simple, yet useful resource for generating htaccess files.

301 Redirect Using Mod_Rewrite

Mod_Rewrite has got to be one of the most usefull modules a server can have in terms of SEO, it allows to organize the file structure of your web site in a dynamic yet simple fashion, in this example I show a useful method of 301 redirecting with mod_rewrite.

When somebody links to your website, sometimes they dont always link to you in the way that you want them to. If somebody links to www.yoursite.com and somebody else links to yoursite.com, Google will assign a separate pagerank for each of those. Yes, it is stupid but it is true, by inserting the below example into your .htaccess file, it will solve the problem by redirecting anything linking to yoursite.com to www.yoursite.com, also redirecting the pagerank, so no worries!

CODE:
  1. RewriteEngine On
  2. rewritecond %{http_host} ^yoursite.com
  3. rewriteRule ^(.*) http://www.yoursite.com/$1 [R=301,L]

301 Redirect Using IIS

  1. In internet services manager, right click on the file or folder you wish to redirect.
  2. Select the radio titled "a redirection to a URL".
  3. Enter the page that the page will be redirected to.
  4. Check "The exact url entered above" and the "A permanent redirection for this resource".
  5. Click on 'Apply'.

301 Redirect Using ColdFusion

As well as many server side scripting languages, using the 301 redirect in them is fairly simple.

Simply add this code to your ColdFusion page:

CODE:
  1. <cfheader statuscode="301" statustext="Moved permanently">
  2. <cfheader name="Location" value="http://www.new-url.com/">

301 Redirect Using PHP

Simply add this code to your page or script:

PHP:
  1. <?
  2. header( "HTTP/1.1 301 Moved Permanently" );
  3. header( "Status: 301 Moved Permanently" );
  4. header( "Location: http://www.new-url.com/" );
  5. exit(0); // This is Optional but suggested, to avoid any accidental output
  6. ?>

301 Redirect Using ASP

Simply add this code to your page or script:

ASP:
  1. <%@ Language=VBScript %>
  2. <%
  3. Response.Status="301 Moved Permanently"
  4. Response.AddHeader "Location", "http://www.new-url.com/"
  5. %>

301 Redirect Using ASP .NET

Simply add this code to your page or script:

ASP:
  1. <script runat="server">
  2. private void Page_Load(object sender, System.EventArgs e)
  3. {
  4. Response.Status = "301 Moved Permanently";
  5. Response.AddHeader("Location","http://www.new-url.com/");
  6. }
  7. </script>

301 Redirect Using JSP/JAVA

Simply add this code to your page or script:

JAVA:
  1. <%
  2. response.setStatus(301);
  3. response.setHeader( "Location", "http://www.new-url.com/" );
  4. response.setHeader( "Connection", "close" );
  5. %>

301 Redirect Using CGI/PERL

Simply add this code to your cgi/perl script:

PERL:
  1. $q = new CGI;
  2. print $q->redirect(" http://www.new-url.com/ ");

301 Redirect Using Ruby/Ruby on Rails

(Thanks to Codeninja) Simply add this code to your ruby/ruby on rails script:

RUBY:
  1. def old_action
  2. headers["Status"] = "301 Moved Permanently"
  3. redirect_to "http://www.mynewpageorsite.com/"
  4. end

Pleaee note that all of the snippets of code above are examples and I have tested each at some point. However, I am in no way responsible for any damage the code may cause, you use this code at your own risk.

431 Responses to “How to redirect a web page, the smart way”

Pages: « 4425 24 23 22 21 [20] 19 18 17 16 151 » Show All

  1. Marc said,

    March 23, 2007 @ 11:26 am

    Is it safe to purchase a domain that has a relevent title and not develop that domain and merely redirect it to one that is developed and very strong from an SEO standpoint? Will the developed site be penalized because of this? I have always been hazy on whether this was ok or not?

  2. Dav said,

    March 23, 2007 @ 1:16 am

    Steven,

    As of writing this, Go Daddy (free) allows to choose between 301 (perm move) or 302 (temp move) but Network Solutions ($) doesn’t give the choice.

    Until my new site gets up in the search engines, I’ll use the technique on this page.

    Thanks again!

    Dav

  3. Dav said,

    March 23, 2007 @ 1:07 am

    Steven,

    Great! Thanks!

    Dav

  4. Steven Hargrove said,

    March 22, 2007 @ 4:27 pm

    Jack,

    A framed redirect is an html page redirection, except its inside a frame. that is a bad idea!

  5. Jack Lewis said,

    March 22, 2007 @ 12:34 pm

    Hello Mr. Hargrove,

    I bought an account with 1and1.com to host my online site, “DreamVistaTravel.com,” but had some cgi_bin trouble. Instead of spending time figuring it out, my programmer was very familiar with setting up accounts with BlueHost and suggested we get another site in the mean time, “WorldVistaTravel.com.” So I got it and hosted it with BlueHost.com. I would like to redirect my DreamVistaTravel.com to WorldVistaTravel.com (BlueHost.com). When I went to do this with 1and1.com, I found that they offer two options: HTML Redirect and Frame Redirect. Trying to figure out the difference brought me to your site. Outstanding article. Now I know not to use the HTML Redirect and went with Frame Redirect; however, I still do not really get what a Frame Redirect is or what are the advantages and disadvantages. I see that it allows for: Title, Metadescription, Keywords.
    Is there any advice oor information you could share with me on this?
    Thanks - Jack

  6. Steven Hargrove said,

    March 22, 2007 @ 9:27 am

    Dav,

    I believe that most registrars domain forwarding features use the 301 redirect in the process, but I am pretty sure that some use the 302 redirection method as well. Both are safe as far as I know, but remember the 302 redirect is titled “Temporary”, so their not the same.

    I wouldn’t go as far as getting a site hosted simply to have it redirected, I have no reason to believe that using your registrar to accomplish this would have any different effect.

    However, the disadvantage of using your domain registrar to redirect is that you can only set 1 area of redirection, meaning not only will the home page of your old domain be redirected to the new domain, but every sub-page of your old domain will also redirect to the same location of your new domain.

    My advice: If you don’t mind having every page that access is attempted on your old domain redirect to the same URL on the new domain, then use your registrar. Otherwise if you want more in-depth and per-page redirection, then use your server that your old domain is hosted on to accomplish this.

  7. Dav said,

    March 22, 2007 @ 1:18 am

    Steven,

    Great info!

    What is better for redirecting a site, in regards to search engine ranking?

    Doing it like this:

    Response.Status = “301 Moved Permanently”;
    Response.AddHeader(”Location”,”http://www.new-url.com/”);

    OR

    Have a domain registrar (i.e. network solutions, go daddy, etc…) forward the old domain name to the new domain name (site).

    Thanks!

  8. Bijoux said,

    March 21, 2007 @ 10:34 pm

    Hello Steve,

    I have been testing your advice about this. However, it seems that I have no luck.I made sure I followed the direction correctly, codes and file name. But when visiting the pages I wanted to redirect it doesn’t work. I am receiving E404. The server is Apache.

  9. Don said,

    March 21, 2007 @ 3:31 pm

    Thanks, Steve!

    After receiving no help from my clients web hosting company tech support on the issue of redirects I figured, “OK, I will experiment and see if this techie wannabee brings down all of your servers” .

    Amazing how they would not give me any information until I asked if they were using a Unix server for my client. “Why….yes we are.” Then I asked what software. “It’’s Apache.”

    So I use your 301 code and upload it and it works perfect.

    Oh, and did I mention this afternoon my client and I are visiting the new company that we are moving both of his domaiins to. The one with the friendly tech support. :-)

  10. Daniele said,

    March 21, 2007 @ 5:47 am

    Ok, thank you very much then.
    Bye Steven, i’ll read you!

Pages: « 4425 24 23 22 21 [20] 19 18 17 16 151 » Show All

Leave a Reply