How to redirect a web page, the smart way
The internet today is full of webmasters that are always updating, editing and even deleting web pages.
Lets say you are updating your website completely, changing the names of page's filenames (ex: file.html to file.php) and so on, this is great, you should stay updated! But what if you want to get rid of those old pages without having to worry about those who go to the old web page and see nothing? It doesnt end there either, other visitors do include major search engines such as MSN, Google and Yahoo! If people are finding your old pages when querying in these search engines, and they attempt to go to that page that has been deleted or moved, they will get a "404 File Not Found" Error! Now i know you dont want that, no webmaster wants that!
UPDATE: For those of you still confused on what web page redirection is, I have written a follow-up article titled Understanding Web Page Redirection, the smart way, to help answer some of the questions I most commonly get in the comments of this article.
The 301 Redirect
The best way to redirect those pages is by using something called a "301 Redirect". What this 301 redirect does, is it blatantly redirects to a different page when it is triggered, what makes the 301 redirect the best, is that not only does it accomplish your redirect, it does it safely, no having to worry about the search engines penalizing you for it! To be specific, the 301 redirect tells the browser, or in other cases, it tells the search engines "Hey this page has been moved, here is the correct URL!". Think of it as you getting mail that is not addressed to your name, possibly addressed to somebody who has lived there prior to yourself, what do you do? You tell the post man (or woman) "Hey they dont live here anymore, here is the correct address". It is the same concept guys, pretty simple if you asked me!
So lets get started. Below you will see several methods of using the 301 redirect, including the redirect in PHP, the redirect in ASP, the redirect in ASP .NET, the redirect in JSP (JAVA), the redirect in IIS, the redirect in ColdFusion, the redirect in CGI/PERL and finally the one I find most useful, the redirect using htaccess. Also showing other useful ways of using the 301 redirect with mod_rewrite!
HTML Redirection
How do you redirect using html you ask? Here is how: DONT!
Over the past 4-6 years, use of meta tag refresh redirection has been abused for uses in relation to SPAM. The result of this and other scenarios of mis-uses of it, is that when using it, that page WILL be de-indexed from every search engine.
NOTE: This also applies to javascript redirection. Search engines can easily detect javascript and meta tag redirection, so just dont do it, use the 301 redirect.
301 Redirect Using htaccess
Using htaccess to accomplish the 301 redirect is highly suggested due to it being fairly convenient to manage, rather than setting redirects on each individual page, you can simply add the redirect code to the .htaccess file.
Here is how to do it:
- Create a file on the root directory of your website, name it ".htaccess".
- Open the .htaccess file using notepad or what ever text editor that you prefer.
- Add this into the .htaccess file, save it and then upload it to your web server:
CODE:
-
Redirect 301 /old/old.html http://www.you.com/new.html
-
NOTE: Don't add "http://www" to the first part of the statement - place the path from the top level of your site to the page. Also ensure that you leave a single space between these elements:
redirect 301 (the instruction that the page has moved) /old/old.html (the original folder path and file name) http://www.you.com/new.html (new path and file name)
Also note that you are not required to redirect the page to another domain, an equally useful purpose for using the 301 redirect, is redirecting old pages to the new pages on the same domain, it all works the same way!
UPDATE: .htaccess Editor is a simple, yet useful resource for generating htaccess files.
301 Redirect Using Mod_Rewrite
Mod_Rewrite has got to be one of the most usefull modules a server can have in terms of SEO, it allows to organize the file structure of your web site in a dynamic yet simple fashion, in this example I show a useful method of 301 redirecting with mod_rewrite.
When somebody links to your website, sometimes they dont always link to you in the way that you want them to. If somebody links to www.yoursite.com and somebody else links to yoursite.com, Google will assign a separate pagerank for each of those. Yes, it is stupid but it is true, by inserting the below example into your .htaccess file, it will solve the problem by redirecting anything linking to yoursite.com to www.yoursite.com, also redirecting the pagerank, so no worries!
-
RewriteEngine On
-
rewritecond %{http_host} ^yoursite.com
-
rewriteRule ^(.*) http://www.yoursite.com/$1 [R=301,L]
301 Redirect Using IIS
- In internet services manager, right click on the file or folder you wish to redirect.
- Select the radio titled "a redirection to a URL".
- Enter the page that the page will be redirected to.
- Check "The exact url entered above" and the "A permanent redirection for this resource".
- Click on 'Apply'.
301 Redirect Using ColdFusion
As well as many server side scripting languages, using the 301 redirect in them is fairly simple.
Simply add this code to your ColdFusion page:
-
<cfheader statuscode="301" statustext="Moved permanently">
-
<cfheader name="Location" value="http://www.new-url.com/">
301 Redirect Using PHP
Simply add this code to your page or script:
301 Redirect Using ASP
Simply add this code to your page or script:
-
<%@ Language=VBScript %>
-
<%
-
Response.Status="301 Moved Permanently"
-
Response.AddHeader "Location", "http://www.new-url.com/"
-
%>
301 Redirect Using ASP .NET
Simply add this code to your page or script:
-
<script runat="server">
-
private void Page_Load(object sender, System.EventArgs e)
-
{
-
Response.Status = "301 Moved Permanently";
-
Response.AddHeader("Location","http://www.new-url.com/");
-
}
-
</script>
301 Redirect Using JSP/JAVA
Simply add this code to your page or script:
-
<%
-
response.setStatus(301);
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response.setHeader( "Location", "http://www.new-url.com/" );
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response.setHeader( "Connection", "close" );
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%>
301 Redirect Using CGI/PERL
Simply add this code to your cgi/perl script:
-
$q = new CGI;
301 Redirect Using Ruby/Ruby on Rails
(Thanks to Codeninja) Simply add this code to your ruby/ruby on rails script:
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def old_action
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headers["Status"] = "301 Moved Permanently"
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redirect_to "http://www.mynewpageorsite.com/"
-
end
Pleaee note that all of the snippets of code above are examples and I have tested each at some point. However, I am in no way responsible for any damage the code may cause, you use this code at your own risk.


links for 2007-06-27 | Mansoor Nathani's Blog said,
June 26, 2007 @ 8:45 pm
[…] Steven Hargrove : How to redirect a web page, the smart way Over the past 4-6 years, use of meta tag refresh redirection has been abused for uses in relation to SPAM. The result of this and other scenarios of mis-uses of it, is that when using it, that page WILL be de-indexed from every search engine. (tags: apache htaccess) […]
snow said,
June 25, 2007 @ 5:26 pm
Hi, I have looked up how to do 301 redirect with PHP on several sites. There code looks pretty much the same as yours expect for “header( “Status: 301 Moved Permanently” );”.
What is this good for?
Isn’t header( “HTTP/1.1 301 Moved Permanently” ); enough?
Joe said,
June 24, 2007 @ 11:33 am
Hello:
Thanks alot!
But how can I make 301 redirect for the whole subdirectory to a new website?
I need to redirect permanently some of the subdirectory, e.g.
http://www.xyz.com/folder/ redirected to http://www.newsite.com
(files in /folder/ are index.html, faq.html, base.html and there are also subfolders here)
Thanks
Chris said,
June 23, 2007 @ 1:52 pm
Very helpful indeed!
The Greatest List Of Web Developer Resources | Self Made 20 Something said,
June 21, 2007 @ 11:46 am
[…] Smart ways to redirect a webpage […]
K-IntheHouse said,
June 19, 2007 @ 2:15 pm
Hi,
Great post. I have a question regarding 301 redirect and pagerank. I recently updated my sitemap.xml so that all the urls are without the www prefix and I submitted it to Google. Now, my PR is 1 without the prefix and PR is 3 with the prefix. Is there a benefit to trying to adhere to one way or the other and have the mod rewrite do the rest?
In my case, since my PR is higher with the prefix, I wonder if it is best to regenerate my Sitemap with the www and submit it again to Google. And have the mod rewrite put it place as well.
What are your thoughts on this?
nrgguxuhph said,
June 18, 2007 @ 9:25 pm
Hello! Good Site! Thanks you! bnkoieugxqgg
TORCH said,
June 16, 2007 @ 2:14 am
Thank you! This info just saved me a bunch of frustration trying to link my websites to my online forum! Great info man!
robert said,
June 14, 2007 @ 4:01 am
While your blog is for apache -
For those of you who use Iplanet here are some notes for you:
(these are being used on iplanet 6.1)
To set all redirects to report as 301
go to the /https/config
Edit the obj.conf file and add
Output fn=”set-variable” error=”301″ noaction=”true”
after the line
Now, any redirects you do in your obj.conf will be reported as 301’s.
Couple of other options you can use in the obj.conf:
Lets say you own domain zabix.com, then one day your site name was published in USA Today as zabex.com. Register zabex.com and update the DNS to point to your zabix.com web server.
Now you could create a new VS for zabex.com but why have a second configuration to manage.
In the obj.conf for zabix.com you can do this to redirect zabex.com to the correct domain.
NameTrans fn=”redirect” from=”/” url=”http://www.zabix.com/”
Now that is cool, you are doing all 301 redirects so your search engine rankings are good, you have a single web configuration that will answer for both zabix and zabex.
But what if a person typed in the incorrect published page with some uri path after the FQDN: i.e. http://www.zabex.com/buymenow The above will just put the requester back to the home page on zabix.com.
NameTrans fn=”redirect” from=”/” url-prefix=”http://www.zabix.com/”
NOTE: You would add this ABOVE the previous fix: the order is important, the uri=”*” MUST come AFTER uri=”??*”
This second redirect you will notice has a url-prefix= option, this code bit states, if you see a request for http://www.zabex.com/(any two characters plus any thing else) do a redirect replacing http://www.zabex.com with ww.zabix.com and keep the remainding uri.
For example: http://www.zabex.com/buymenow will become
http://www.zabix.com/buymenow
so your new obj.conf would look something like this now:
Output fn=”set-variable” error=”301″ noaction=”true”
NameTrans fn=”redirect” from=”/” url-prefix=”http://www.zabix.com/”
NameTrans fn=”redirect” from=”/” url=”http://www.zabix.com/”
AuthTrans fn=”match-browser” browser=”*MSIE*” ssl-unclean-shutdown=”true”
NameTrans fn=”ntrans-j2ee” name=”j2ee”
…rest of the config file…
With this configuration, you can answer for a different domain names without having to run a second (or more) virtual server(s). If the request is for the home page, serve the home page. If the request is for anything after the FQDN, preserve that while rewriting the FQDN portion. And for all redirects issue a 301 so we get the page ranking for zabex as if it were zabix.
Hope you enjoy
Robert
jimmy said,
June 9, 2007 @ 2:12 am
How do you redirect in python.