How to redirect a web page, the smart way

The internet today is full of webmasters that are always updating, editing and even deleting web pages.

Lets say you are updating your website completely, changing the names of page's filenames (ex: file.html to file.php) and so on, this is great, you should stay updated! But what if you want to get rid of those old pages without having to worry about those who go to the old web page and see nothing? It doesnt end there either, other visitors do include major search engines such as MSN, Google and Yahoo! If people are finding your old pages when querying in these search engines, and they attempt to go to that page that has been deleted or moved, they will get a "404 File Not Found" Error! Now i know you dont want that, no webmaster wants that!

UPDATE: For those of you still confused on what web page redirection is, I have written a follow-up article titled Understanding Web Page Redirection, the smart way, to help answer some of the questions I most commonly get in the comments of this article.

The 301 Redirect

The best way to redirect those pages is by using something called a "301 Redirect". What this 301 redirect does, is it blatantly redirects to a different page when it is triggered, what makes the 301 redirect the best, is that not only does it accomplish your redirect, it does it safely, no having to worry about the search engines penalizing you for it! To be specific, the 301 redirect tells the browser, or in other cases, it tells the search engines "Hey this page has been moved, here is the correct URL!". Think of it as you getting mail that is not addressed to your name, possibly addressed to somebody who has lived there prior to yourself, what do you do? You tell the post man (or woman) "Hey they dont live here anymore, here is the correct address". It is the same concept guys, pretty simple if you asked me!

So lets get started. Below you will see several methods of using the 301 redirect, including the redirect in PHP, the redirect in ASP, the redirect in ASP .NET, the redirect in JSP (JAVA), the redirect in IIS, the redirect in ColdFusion, the redirect in CGI/PERL and finally the one I find most useful, the redirect using htaccess. Also showing other useful ways of using the 301 redirect with mod_rewrite!

HTML Redirection

How do you redirect using html you ask? Here is how: DONT!

Over the past 4-6 years, use of meta tag refresh redirection has been abused for uses in relation to SPAM. The result of this and other scenarios of mis-uses of it, is that when using it, that page WILL be de-indexed from every search engine.

NOTE: This also applies to javascript redirection. Search engines can easily detect javascript and meta tag redirection, so just dont do it, use the 301 redirect.

301 Redirect Using htaccess

Using htaccess to accomplish the 301 redirect is highly suggested due to it being fairly convenient to manage, rather than setting redirects on each individual page, you can simply add the redirect code to the .htaccess file.

Here is how to do it:

  1. Create a file on the root directory of your website, name it ".htaccess".
  2. Open the .htaccess file using notepad or what ever text editor that you prefer.
  3. Add this into the .htaccess file, save it and then upload it to your web server:
    CODE:
    1. Redirect 301 /old/old.html http://www.you.com/new.html

NOTE: Don't add "http://www" to the first part of the statement - place the path from the top level of your site to the page. Also ensure that you leave a single space between these elements:

redirect 301 (the instruction that the page has moved)
/old/old.html (the original folder path and file name)
http://www.you.com/new.html (new path and file name)

Also note that you are not required to redirect the page to another domain, an equally useful purpose for using the 301 redirect, is redirecting old pages to the new pages on the same domain, it all works the same way!

UPDATE: .htaccess Editor is a simple, yet useful resource for generating htaccess files.

301 Redirect Using Mod_Rewrite

Mod_Rewrite has got to be one of the most usefull modules a server can have in terms of SEO, it allows to organize the file structure of your web site in a dynamic yet simple fashion, in this example I show a useful method of 301 redirecting with mod_rewrite.

When somebody links to your website, sometimes they dont always link to you in the way that you want them to. If somebody links to www.yoursite.com and somebody else links to yoursite.com, Google will assign a separate pagerank for each of those. Yes, it is stupid but it is true, by inserting the below example into your .htaccess file, it will solve the problem by redirecting anything linking to yoursite.com to www.yoursite.com, also redirecting the pagerank, so no worries!

CODE:
  1. RewriteEngine On
  2. rewritecond %{http_host} ^yoursite.com
  3. rewriteRule ^(.*) http://www.yoursite.com/$1 [R=301,L]

301 Redirect Using IIS

  1. In internet services manager, right click on the file or folder you wish to redirect.
  2. Select the radio titled "a redirection to a URL".
  3. Enter the page that the page will be redirected to.
  4. Check "The exact url entered above" and the "A permanent redirection for this resource".
  5. Click on 'Apply'.

301 Redirect Using ColdFusion

As well as many server side scripting languages, using the 301 redirect in them is fairly simple.

Simply add this code to your ColdFusion page:

CODE:
  1. <cfheader statuscode="301" statustext="Moved permanently">
  2. <cfheader name="Location" value="http://www.new-url.com/">

301 Redirect Using PHP

Simply add this code to your page or script:

PHP:
  1. <?
  2. header( "HTTP/1.1 301 Moved Permanently" );
  3. header( "Status: 301 Moved Permanently" );
  4. header( "Location: http://www.new-url.com/" );
  5. exit(0); // This is Optional but suggested, to avoid any accidental output
  6. ?>

301 Redirect Using ASP

Simply add this code to your page or script:

ASP:
  1. <%@ Language=VBScript %>
  2. <%
  3. Response.Status="301 Moved Permanently"
  4. Response.AddHeader "Location", "http://www.new-url.com/"
  5. %>

301 Redirect Using ASP .NET

Simply add this code to your page or script:

ASP:
  1. <script runat="server">
  2. private void Page_Load(object sender, System.EventArgs e)
  3. {
  4. Response.Status = "301 Moved Permanently";
  5. Response.AddHeader("Location","http://www.new-url.com/");
  6. }
  7. </script>

301 Redirect Using JSP/JAVA

Simply add this code to your page or script:

JAVA:
  1. <%
  2. response.setStatus(301);
  3. response.setHeader( "Location", "http://www.new-url.com/" );
  4. response.setHeader( "Connection", "close" );
  5. %>

301 Redirect Using CGI/PERL

Simply add this code to your cgi/perl script:

PERL:
  1. $q = new CGI;
  2. print $q->redirect(" http://www.new-url.com/ ");

301 Redirect Using Ruby/Ruby on Rails

(Thanks to Codeninja) Simply add this code to your ruby/ruby on rails script:

RUBY:
  1. def old_action
  2. headers["Status"] = "301 Moved Permanently"
  3. redirect_to "http://www.mynewpageorsite.com/"
  4. end

Pleaee note that all of the snippets of code above are examples and I have tested each at some point. However, I am in no way responsible for any damage the code may cause, you use this code at your own risk.

409 Responses to “How to redirect a web page, the smart way”

Pages: « 4130 29 28 27 26 [25] 24 23 22 21 201 » Show All

  1. Conrad said,

    July 25, 2007 @ 4:16 am

    Hi Steve,

    I want to redirect every page in an old website to a new website that is totally different from the first one, so the paged do not correlate. I would like to have EVERY page in the old site redirected to the index.html in the new site. I tried options as found here, but so far I failed to have it work. Apprecciate your help.

    Thanks a lot!

    JC

  2. Ignite! » Using the 301 Redirect for Search Engine Optimization said,

    July 22, 2007 @ 10:33 pm

    […] http://www.stevenhargrove.com/redirect-web-pages […]

  3. Daniel Ciomek said,

    July 21, 2007 @ 11:10 pm

    Hi Steve,

    for the htaccess redirect, if you reorganized the whole site, and don’t remember all the older filenames, can you just use a “redirect all”, such as
    redirect 301 *.* http://www.newdomain.com (for all pages)
    or maybe
    redirect 301 /old1/*.* http://www.newdomain.com/new1/
    redirect 301 /old2/*.* http://www.newdomain.com/new2/ etc.?

    Would that work? Obviously you would point some targeted traffic to some more generic pages that way, but would it work? Also, is this a temorary setting (couple of month?), or do you have to leave it this way for eternaty?

  4. wings said,

    July 21, 2007 @ 5:11 pm

    i have bought a webdomain : mydomain.com and i wanted to redirect it to olddomain.com. but the service provider told me i cant and for that i should pay $5.5/month more to upgrade to web forwarding scheme. It seems not fare. Im wondering, if your webdomain do not redirect, so for what do they sell them without forwarding option? is there any other services so that i could be provided with webforwarding easily, or can i do any thing else for that? Answers are most welcomed.

  5. Steven Hargrove said,

    July 19, 2007 @ 9:02 am

    Dave Fury,

    Myspace only allows you access to the HTML of the page. There is no way of executing a 301 redirect on a myspace page.

  6. Dave Fury said,

    July 18, 2007 @ 11:48 pm

    What method can I use to redirect one myspace page to another?

  7. Thor Berntsson said,

    July 14, 2007 @ 1:46 pm

    Is this relevant for pages that I have already deleted or only for pages that I leave on the server with a redirect on it?

  8. x3me said,

    July 3, 2007 @ 4:10 pm

    how about in my page at geocities? its only a free site so theres no php i only use pure html coding? any idea?

  9. Bob THG said,

    July 3, 2007 @ 2:51 pm

    Howdy Steven.
    I have a few pages that are deleted and gone.
    I have cached pages of these files that still show up.
    You say you don’t do a redirect with an HTML page.
    How do I redirect to the new ones if the old ones are gone and it’s HTML?
    All these 404’s can’t be good for page ranking and indexing.
    Is robots.txt of any use?
    Also my site is on a Linex box.

    Thanks for your time and efforts - Bob

  10. TBird said,

    July 1, 2007 @ 5:49 pm

    Your rewrite 301 information helped me a great deal.

    Here’s a tip you may wish to add to your site:
    If the directory AND the filename are changing you will need TWO redirects. First for the directory, then the second one for the file

    Example:
    redirect 301 /wrong_dir/ http://www.mysite.com/right_dir/
    redirect 301 /right_dir/wrong_file.html http://www.mysite.com/right_dir/right_file.html

    Thanks again. -tbird

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